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Brand Building
Bar Chart
Beauty Product
Lipsticks
Bar Chart
1/6
“ Even the largest brands can decline without strategic brand building in line with the brand lifestage ”
Shirin Valipour
Strategic brand building is a shifting landscape and needs to be in line with the brand lifestage. Many of the largest brands are declining as they are not evolving fast enough in line with the market trends and consumer insights.
Start ups
Stacking Pieces
Test Tubes
Analyzing the data
Stacking Pieces
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"Start ups are increasing
rapidly due to digital growth "
Shirin Valipour
Start ups are increasing faster than ever with the shift of power to digital forums and opportunity for new brands to get share of market. Strategic foundation of a start up is key for ongoing success.
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